Contact:
Andrea Goldberg
The Insider Radio Network
412-481-3800 ext. 12
andrea@insiderradio.com

Kathy Schrader
Zona Research, Inc.
650.298.4042
kschrader@zonaresearch.com

(REDWOOD CITY, CA & PITTSBURGH, PA - February 27, 2001) Zona Research has teamed with The Insider Radio Network to create "News with Byte", an edgy e-commerce and Internet news feature to be heard on 390 radio stations as part of "Internet Insider with David Radin - Radio with Byte!" and other Insider Radio shows.

News with Byte is news with a Zona perspective. Zona consultants will compile and produce the feature, which will concentrate on e-commerce and Internet related topics. It will initially be broadcast within Internet Insider; a two-hour nationally syndicated call-in talk radio show heard on top radio stations including WNEW/New York, WCKG/Chicago, WBAP/Dallas and KDKA/Pittsburgh. It is expected to be included in other Insider Radio network shows shortly after launch. The Insider Radio Network reaches almost 2 million average quarter hour listeners over 390 radio stations.

"This is an exciting avenue to unveil this type of information to a wide audience," said Harry Fenik, General Manager of Zona Research, a business unit of WPP plc. "Typically, much of the information we will broadcast is only available to industry insiders or through industry oriented publications - but it affects the community at large, so they ought to have access. We will do more than just report the news. We will also add the perspective of our consultants, thereby making it more valuable to every listener."

"By teaming with Zona, we can take advantage of the scoops and inside knowledge of one of the best connected organizations in Silicon Valley's e-commerce community." added David Radin, host of the show. "So our newscast will take listeners into the story and behind the scenes."

About Zona Research

Zona Research provides fact-based forward looking analysis about leading Internet technology and its market impact. Focusing on Internet technologies, market opportunities and trends, and the new dynamics of the burgeoning electronic economy, Zona's highly regarded team of technology analysts and business consultants provide astute interpretations of industry events and insightful recommendations on Web-oriented marketing and business strategies. Zona Research offers information and analysis on the Internet via membership services, reports as well as custom consulting. Zona is based in Redwood City, CA.

About Insider Radio

Based in Pittsburgh, PA, The Insider Radio Network produces specialized radio shows for national and regional markets. Broadcasting these shows over a network of 390 radio stations, The Insider Radio Network reaches almost 2 million average quarter hour adult listeners. The Insider Radio Network is a Merging Media Company.