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Dance to the Music

Jonathan Potter

Jonathan Potter, is the Executive Director of Digital Media Association (DIMA). Their seventy-five member companies are interested in developing technologies to deliver content to consumers, how, where, and when they want it.

The battle over music downloading rages on!
In this piece, Potter explains his belief that "The recording industry has lost the moral...ethical high ground" and that "Consumers are not gonna respond to Bertelsmann. They will respond to Britney Spears." (17:34)



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